Articles
“I read a novel and I re-write it the next day in my own language.”
Erik Spiekermann
Three Ways to Test Your Website Before Launch
Your website is ready to launch! Or is it? One of the most crucial steps of launching a website is to test its functionality. Launch a website that visitors can rely on with these three tests. Read article...
How to Make a Killer Quote Form
If you’re looking for an easy way to be more marketing savvy, look no further than a quote form. Quote forms don’t have to be torturous for your users. Learn how to make a killer quote form that converts. Read article...
Why We Say Websites Are For People
It’s our mantra: Websites are for people. But what does it mean? We dive into the philosophy behind it all and what it means for you and your website. Read article...
How to Update WordPress Without Breaking Your Website
Websites are dynamic, living creatures, and sometimes they need a tune-up. These updates are necessary, but can sometimes break things (especially if you’ve done a lot of customization). This month we’re giving away four best practices to minimize the risk. Read article...
Why You Should Use Git for Your Next Website Project
Git is one of those words you’ve probably seen thrown around, but that might still seem mysterious. This month we are laying out the very basics of what it is and why we believe in it. Read article...
Walker McBain on why UX design matters for your website
If you’re ready to level-up the impact of your website, then it’s time to invest in user experience. This month, we sat down with Chicago-based UX designer Walker McBain to chat about what UX really is and why it’s so important. Read article...
When You Should Use Custom Fields
Custom fields are a back-end website feature that speed up content management and keep your site looking its best. But they can take time to set up. So when should you use them? Here are our 2¢. Read article...
Why You Should Wrangle Your WordPress Plugins
As time goes on, websites can start to feel sluggish and become prone to bugs. It’s a common story. This month we’re looking at how out-of-control plugins contribute to this — and how to reign things back in. Read article...
When to Use a Staging Website
If you have ever found yourself with a broken site after an update or upgrade, this article is for you. This month, we’re talking about the best way to safely update or upgrade your website: a staging site. Read article...
How Not to Have a Website Project That Drags On
Have you ever been a part of a project that just keeps growing? Website projects are infamous for this all-too-common problem, called “scope creep.” The good news is you don’t have to succumb to it — and we’ll show you how. Read article...
“AMP” Up Your Website: Pages that Load Fast
What if we told you there was a way to deliver faster pages that also convert better and lowers your bounce rates? There is. And it’s called AMP. Read article...
Making Image Sizing Easier with Object-Fit CSS
“What size does that image need to be again?” If you upload images to your website and ever find yourself asking this question, you’ll want to know about Object-Fit. Pack up your school lunch box, because it’s time to learn some new tech! Read article...
How To Attract Top Talent On Your Website
Finding the right employees is tough. This month, we’re sharing a big way you can hone your messaging to attract the right people—and clarify your mission in the process. Don’t miss it. Read article...
Building a Landing Page That Converts: Seven Must-haves
Picture this: you’ve got a great product or service, along with a shiny new lead-generation plan. Now it’s time to build the landing page(s) that will drive sales. How do you put together content that will actually perform? Read article...
Manage Multiple Websites with WordPress Multisite
Get ready to learn the what, why, and who of WordPress Multisite—which may be the very best way to handle oversight of more than one website. Read article...
Four Workflow Tips For a Growing Website
Your website is growing. You’ve even gotten some non-marketing people to contribute content. Great! Now, how do you manage everything without going crazy? Read article...
Our Take On Site Load Time
What do you do when your site gets a failing grade from Google PageSpeed Insights, or is just plain slow? This month we’re unpacking our principles and recommendations for speed optimization. Read article...
Using Alt Text for a People-Friendly Website
We believe websites are for people. Learn about one of the small (but important!) ways you can make your website more accessible to everyone. Read article...
Three Rules for Lead-Capture Forms
There are three essential guidelines to follow when it comes to making an effective lead capture form. Make sure yours don’t miss the mark. Read article...
Choosing Your Website Partner
Three crucial principles for selecting a great website partner. Don’t miss these! Read article...
How to Compare Website Build Costs
The cost of a new website can vary greatly from firm to firm. How can you effectively compare different options? This month, we’re talking about the biggest factors that contribute to price, so you can make the right decision. Read article...
Five Content Upgrade Ideas
Content upgrades are a lead-capture tool that have been shown to convert more often than traditional magnets. We’re giving you five ideas to implement these right away. Read article...
Thomas Kepka on Why Communication Is Essential in a Changing Company
We recently sat down with Thomas Kepka, Marketing Director at U.S. Engineering Company, and learned all about the importance of communicating well both inside and outside your company. Read article...
Easily Track Your Digital Campaigns with UTM Codes
If you’re running any kind of digital marketing campaign, you’ve got to know which channels and efforts are effective and worth continued investment. This month we’re talking about a simple, fast way to do just that. Read article...
Capture Leads With Your Experts’ CVs
This month, we’ve got a short article with a creative way to capture leads on your website. Don’t miss out. Read article...
Why Custom Sites Are Better Than Templates
We believe in making custom websites, and we’ve got three big reasons why. Read article...
Hosting, DNS, and Domains in Plain English
Managing a website can be confusing with all the different technologies involved. We aim to clear things up by defining and picking apart three fundamental pieces. Read article...
Make Your Content Stand Out on Social Media
Learn how to make your social media posts look and perform even better by including metadata tags. Read article...
Three Things We’ve Learned About SSL Certificates
These are the big things we’ve learned about making websites work over HTTPS. If you don’t have an SSL certificate yet, or if you’re just wondering what all the fuss is about, this article is for you. Read article...
How To Set Up an Automated Campaign for Lead Generation
If you’re new to creating and delivering content as a way to add value to your customers, this article is for you. We go over the three main technical components of an automated system for delivering content and capturing leads. Read article...
Tanya Pierce Talks About Storytelling and Connecting Authentically with Clients
This month, we chatted with Tanya Pierce, VP of Business Development at Northern Technologies. She shared her approach to developing authentic connections with clients, and how to help internal teams do the same. Read article...
Five Reasons To Hire A Technical Partner
With so many do-it-yourself website platforms available, why should you think about bringing in outside help? We’re making the case for a dedicated, expert partner to help with website management. Read article...
When Should We Overhaul Our Website?
This month, we’re sharing the three big questions to ask when you’re debating between incremental changes to your website and a complete overhaul. Read article...
Interview with SEO / Conversion expert Josiah Casey
We talked with Josiah Casey about website conversions, common SEO misconceptions, and more. Don't miss this one! Read article...
Why Can’t Our Website Do That? All About Feature Upgrades.
Ever see another website and wonder how to make yours work that way? Here’s a quick list of things to consider when thinking about adding new features to your site. Read article...
Houzz, Organic Search, and Referrals – Interview with Architect Matt Lero
We sat down with Matt Lero from RDM Architecture to discuss their business growth through content marketing and industry-specific social media. Read article...
Five Interactive Elements to Boost Website Engagement
A short list of ideas for interactive ways to display your content. This is a chance to elevate your brand and encourage visitors to stay. Read article...
Reinforce Your Brand with a UI Inventory
Increase confidence in your #brand through design consistency. Here’s a systematic approach to getting the design details of your site right. Read article...
Align Your Team’s Website Lingo
How do you talk about your website internally? Do you speak the same language? We clarify a few terms that will help your team get on the same page. Read article...
HTML Primer: How to Format Your Content
Formatting an article or blog post on your website can be tedious and frustrating—even with a CMS. But some basic HTML knowledge will go a long way in wrangling your content. Read article...
Content Planning: Four First Steps
How do you know your audience is interested in your blog, your emails, your videos, etc? Check out our guide for creating relevant content. Read article...
Stand Out With Targeted Proposal Pages
We go into the details of targeted proposal pages and how they can get your firm the exposure it deserves. Read article...
Kara Wallace of Mortenson Talks About Creating Value for Customers
We spoke with Kara Wallace about her work in developing new marketing/sales systems, challenges she's encountered, and the progress she's made. Read article...
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