If you manage a marketing website, one of the main goals for your site is probably to capture sales leads. Here’s a place to do that you may not have considered: team member bio pages.
Who This Is For
If you’re in a professional service industry where team members’ expertise is a major factor in your prospect’s buying decision, this is for you.
How It’s Done
You can start capturing leads from bio pages in three steps:
1. Create individual team member bio pages
Include the usual relevant information. But, make sure there are some details you withhold, because you’ll be delivering these as a content upgrade.
2. Add a one- or two-field form to the pages
This is your lead capture form. This isn’t a contact form; the key component is that you’re offering highly-relevant content—the individual’s CV—delivered via email.
3. Set up an autoresponder with a PDF attachment
In your CMS or marketing automation platform, set the form to auto-respond to the user with a thank-you message and PDF attachment as promised.
Easy setup on WordPress with Contact Form 7
If your website runs on WordPress, a simple way of implementing this is with the Contact Form 7 plugin. This tool includes an auto-responder function (called Mail (2)) that allows you to attach any PDF in your Media Library. Just upload the PDF and reference the path to the file!
For a more detailed instructional video on implementing this with Contact Form 7, check out WPLearningLab’s video explaining the setup required.
Start Capturing More Leads
Now’s your chance to use a resource you already have to capture valuable leads! If you have questions about this, or need help setting it up on a different CMS, just get in touch!