A fragmented user experience
GBA had outgrown its web infrastructure. Their main site was on WordPress, while several affiliate companies were operating standalone sites built in Wix by internal staff. They wanted flexibility in how their brands were presented depending on the situation, but this resulted in a fragmented online presence and an inconsistent user experience. On top of this, they were facing some increasing site security vulnerabilities.
In addition, GBA needed a strong website partner to unify their online presence and support their new WordPress multisite installation. The site lacked proper interconnectivity between parent and child sites, presented functional and aesthetic inconsistencies, and posed ongoing technical issues—particularly around data integration, widget behavior, and overall site performance.
"We didn’t feel like the parent-child site was talking to each other very well,” said Hallie Sheptor, GBA’s Marketing Director. “We also had some cosmetic widget issues that just weren’t really fitting what we envisioned."
Building an elevated digital infrastructure
In need of more support from their website partner, GBA connected with us. After a single introductory call, the decision to team up was immediate. "Within about an hour we were sold and ready to jump in. The rest is history," Sheptor said.
Full Windsor stepped in to stabilize and enhance GBA’s website in these ways:
- Resolved connection issues between the parent and affiliate sites within WordPress Multisite.
- Redesigned and refined widgets (front-end block layouts) to match GBA’s expectations with regard to the site’s design and functionality.
- Fortified site security, closing existing vulnerabilities and implementing proactive measures to prevent future issues.
- Improved SEO by implementing breadcrumb navigation.
- Provided training for GBA’s internal team, enabling them to manage the website more confidently and efficiently.
“Not only did you fix the problem,” Hallie noted, “but then you educated us on how to address it internally moving forward.”
A partnership for confident website management
From day one, the partnership delivered real results. Our collaborative, proactive approach made an immediate impact for GBA.
Once we understood GBA’s needs, we boosted site performance and user experience, and brought consistency to their brand across multiple companies. Along the way, we provided explanations that increased internal confidence in managing the site and eased worries around security.
“You understood what we were saying and you addressed it. It wasn’t a lot of back and forth—it was a really good relationship right out of the gate.”
GBA now has a strong foundation to build upon, with a scalable system designed for the future. The company plans to continuously evolve its website alongside our team’s ongoing support. They’ve also told us they appreciate the cost efficiency of our iterative, step-by-step approach.
