User Experience Strategy
User Interface Design
With clients around the world and a near 80-year history, Clark Engineering had immense capabilities and the work to back this up. However, site design problems and an inability to easily update their catalogue of projects were holding the site back from its full potential. Without such a tool, prospects were less informed and internal staff frustrated.
A website with clear navigation and categorization gives visitors a much better grasp of Clark Engineering's expertise. With a design aesthetic consistent with Clark's brand, visitors learn intuitively the firm is established and dependable. A custom WordPress theme enables the staff to easily keep the site up to date with project profiles and company news.
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